British retailers are using Shazam to hijack rivals’ Christmas ads

Deepak verma

With just over a month until Christmas, brands are firing up their festive marketing campaigns to extract as much money as they can out of consumers. It looked as if John Lewis had the 2014 ad title all sewn up when Monty the penguin first waddled…
November 14, 2014 at 09:15PM
By Deepak verma

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